MAIN KEY VISUAL
Illustration by Jyzrhyl Yongco | Final Layout: E. Lobitana
This thesis aims to build a visual communication design for VIISXHA.
VIISXHA is an online artist who is venturing into making food and vlog content aside from posting artworks. She is transitioning from being a traditional artist into a vtuber. We, the designers aim to increase her recognition as she steps into the Vtubing Landscape.
Our main objectives as the designers are:
*Reform the way the target audience perceives Viisxha's brand and establish a smooth transition of Viisxha being an art content creator into a VTuber.
*Create a detailed visual design that blends her VTuber character, story, and assets to engage her audience fully.
VTUBER ROOM AND ASSETS
Vtuber Waiting / Chatting room
Assets by Jyzrhyl Yongco | Vtuber Model by E. Lobitana
In creating VIISXHA's vtuber room, me and the other designers brainstormed through the data we have collected from VIISXHA, her fans and general vtuber consumers on what aesthetic fits our client. We came up with gothic and vampire themes, which is a mix of pastel and dark colors which consists of pink, red, and black based on data.
*Viisxha expressed that her model, assets and lore should surround the concept of a demon from hell. It should be androgenous and stylish. The vtuber model was created by E. Lobitana.
The assets above were illustrated by me after studying Gothic aesthetics from the references I have gathered. The maroon and silver combination is the main color palette for the assets to match the gothic yet elegant aesthetic to the vtuber model. The painting frame is used for the chats that appear in streams.
STREAM EMOTES
For Viisxha’s emotes, Viisxha's emotes were crafted with six typical emotions commonly expressed in chat, each rendered as a chibi version of her character. The emotes include angry Viisxha, clown Viisxha, excited Viisxha, shocked Viisxha, happy Viisxha, and shy Viishxa.
*Stream Emotes sketches on the right*
STREAM OVERLAYS
Starting Stream Screen
Illustration by Jyzrhyl Yongco | Animation and edit by D. Cimafranca
Ending Stream Screen
Illustration by Jyzrhyl Yongco | Animation and edit by D. Cimafranca
Stream overlays are essential in a streamer's kit. The overlays consists one of the illustrations from the lore video I have created for Viisxha's debut. The customized typography, animation, and edit was done by D. Cimafranca.
LORE ANIMATION
The lore animation delves into Viisxha's backstory before her transformation into a demon, capturing her origin prior to entering the world of VTubing. Viisxha and the researchers collaborated to visualize her lore, following the storyline that Viisxha shared during the interview session, narrating her character’s setting and journey.
The storyline unfolds as a tragic tale, reflecting the prevalent trajectory of a tale common during the Regency era —a noble getting wrongly accused of crimes, not of her/his own. During the brainstorming sessions, the researchers explored themes of short-lived happiness, betrayal, revenge, and tragedy.
*Storyboards of the lore animation on the right*
First scene | Lore animation still
Illustration by Jyzrhyl Yongco
The art style used is more of a rough or brush-like texture which indicates a soft yet messy stroke found in old paintings. This is inspired by the series Bridgerton but with a darker twist in form. The color palette used slowly merged into green, blue, yellow to red tones as the story goes on. The colors were chosen to set a moody atmosphere and to show that her origin was a slow tragedy The period was set during the Regency era when marriage markets were often famous. The music chosen is a classic piece by Albeniz, Suite Española No. 1: V. Asturias - Leyenda, that intensifies the cathartic mood of the animation.
Below are the final rendered stills for the lore animation.
